Moto

We built an experience inside a branded booth using a 55-inch screen, high-powered video camera and live digital compositing.

The Challenge

How does a phone company stand out in the hullabaloo that is Toronto’s Eaton Centre mall during the lead up to Christmas? We’re glad you asked. In the case of Moto (Motorola) they asked us to create a captivating experience tied into their “Different Plays Better” campaign, to draw in the crowds of young urbanites prowling the mall.

Our Solution

The idea was simple. Give passersby 15 minutes (or in this case 15 seconds) of fame, à la Andy Warhol. To do that we built an experience featuring a 55-inch screen, high powered video camera and live digital compositing software.

The effect it produced was that of a live video mirror. The mirror tweaked images to fit with Moto’s extremely colourful branding and broadcast them live on a public monitor. Afterward, images could be instantly exported to social media or printed on a postcard. In the parlance of the target demo, the effect was “Lit, fam”.