Museum Secrets
Artifacts were categorized in a dynamic Object Navigator, people could use to browse and explore.
The Challenge
Museum Secrets, a TV show on the History Channel needed a website. But, not just any website, the site had to inspire like a visit to the hallowed halls of the world’s premier museums. It had to educate visitors in a fun and engaging way. Oh, and it also had to generate the kind of awareness that would help the show get picked up for an additional season. In layman’s terms, this is what they call a “Tall order”.
Our Solution
We started by familiarizing ourselves with the show’s amazing subject matter – ancient artifacts, historical maps and more. These were then categorized in a dynamic Object Navigator visitors could use to browse and explore the site. Each artifact page featured videos, slideshows and custom interactive content to give a deeper dive into the significance of each piece. According to analytics the site had a large number of visitors with very low bounce rates. And…it helped Museum Secrets get picked up for another season. Go history!
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