Nissan

Using holographic visuals and Kinect gesture controls, we created an intuitive, interactive user experience.

The Challenge

Being on the forefront of new tech is something we take pretty seriously here at Pixelpusher. When that technology merges with the creative realm we’re doubly interested. So when TBWA approached us to develop a one-of-a-kind experience for Nissan’s 2013 Canadian International Auto Show booth, we were thrilled to be asked to participate in the project.

Our Solution

Through the combination of holographic visuals and Kinect gesture controls, we created a reliable, and intuitively interactive user experience for the Nissan Virtual Showroom.
Visitors to the booth could navigate 3D holograms of Nissan vehicles and customize them with just a few simple hand motions. Throughout the duration of the show, thousands of people came by to experience the Virtual Showroom for themselves – a roaring success.