Scoop Away
Months after launch, the interactive kitty litter videos were still being shared by the thousands.
The Challenge
How do you make kitty litter awesome? We’re glad you asked! Scoop Away, makers of non-clumping kitty litter, asked that very question in an effort to help their product stand out in a crowded marketplace.
Our Solution
The Adventures of Clumpy and Crumbly! Working within a pre-established campaign, we created custom 3D animations of two lumps of kitty litter. The animations were built using a dynamic system that simulated stop-motion, and embedded in a series of interactive videos. Finally, we collaborated with Calgary studio Six Degrees for audio, and set the videos free Were we successful? Did we make kitty litter awesome? Months after launch, the videos were still being shared by the thousands. (A first…in the exciting world of kitty litter.)
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